About 1-Tom-Plumber

1-Tom-Plumber is currently experiencing rapid growth across the US and Canada with its 85 locations.  Headquartered in Milford, OH, founded by a father son duo, Rocky Hensley and Kameron Hensley started 1-Tom-Plumber to create a unique franchise that merges a need where the plumbing and restoration industries work in unison.  A new revolutionary business model that brings two worlds together and still focuses on franchisee success and building a strong culture.  Rocky and Kameron have industry and entrepreneurial success dating back to 1990.  After 15 years of restoration experience, Rocky saw an opportunity, as there is a link between plumbing and water damage in both the commercial and residential spaces.  Bringing that vision to life with his son, 1-Tom-Plumber was created as the first ever bolt-on plumbing franchise for existing restoration companies.  

1-Tom-Plumber is a full-service company who really puts an intentional focus on their customers. They understand that plumbing emergencies are inconvenient for all of their customers, including both, residential and commercial.  Along with strong leadership, one could attribute part of their success with their ability to really understand the customer needs, making them feel comfortable, earn their trust, and communicating with them along the way.  1-Tom-Plumber prides themselves on clear communication, transparency, maintaining high standards, and delivering exceptional customer service. 

Combining In The Field Review Requesting + Strong Follow Up Process

Kameron, Rocky, and their team have believed in the importance of building a strong online presence and Google reviews from day one.  As part of training pre-launch, new franchisees are taught how to ask for reviews from their customers on sight. Franchisees and their staff do a good job at getting reviews in the field and corporate monitors conversion rates closely. Even though in the field efforts helped earn reviews from 30%+ of their customer base, that still left them with up to 70% of customers not leaving public reviews. The 1-Tom leadership team realized there was an opportunity to implement a robust follow up process for those customers that didn't leave reviews.  

Kameron was introduced to Zach Garrett, CEO of Liftify, through a fellow leader in the restoration industry.  In conversing with the 1-Tom-Plumber corporate team, (Erin Hanlon, Lexi Humphrey, and Ben Gruenstein,) there were obvious synergies between 1-Tom-Plumber and Liftify building cutting edge, innovative, and future looking review strategies.  Zach and the Liftify team offered to do a 60 day test pilot with 5 franchisees to test a robust follow up process to accelerate public review generation for franchise locations. 

Mike Wilson owns 3 locations in South Carolina, and is one of first franchisees to do a test pilot with Liftify.  He had positive results and became a believer in the Liftify follow up process. With Liftify, Mike increased his Google reviews per month by 3x. This led him to decide to bring all 3 locations on with Liftify. 

Results: 1-Tom-Plumber Chooses Liftify As Preferred Reputation Provider

After working with the 1-Tom-Plumber Corporate team and Franchisees, and having great success through the 60 day test pilot, 1-Tom Plumber has officially made Liftify the preferred reputation provider! This partnership will help franchisees more rapidly increase reviews and grow their business, centralize the reputation tech stack onto one platform, and also provide franchisees and the corporate team with a high level of service from Liftify.

As the franchise continues to grow and more locations are added, they will be able to immediately onboard with Liftify and maximize their reviews and ramp up their organic search rankings and organic digital leads.

 

"We are excited to partner with 1-Tom-Plumber as they continue to quickly grow their franchise footprint across North America! Their innovative approach and digital first strategy align well with Liftify as we're well positioned to support such franchisors and partner with them to help achieve aggressive growth goals, business outcomes, and provide a superior level of support to the corporate team and local franchisees."

Zach Garrett / CEO Liftify

Over the past 12 months, 1-Tom-Plumber has dramatically increased Google reviews all while maintaining an impressive average star rating of 4.9 and will continue to accelerate reviews at a faster rate with Liftify. 

Choosing Liftify, allows 1-Tom-Plumber to now have one centralized platform to coincide with their personal strength of talking about reviews in the field.  Their franchisees will benefit from the high quality support and service that Liftify provides, as well as the discounted pricing.  This strategic partnership with corporate will help franchisees and corporate achieve their goals!  

"Building and maintaining a successful service business today relies on having a strong online presence, with Google reviews being a crucial component to growing visibility and trust. Our partnership with Liftify has taken us to the next level, providing new franchisees the tools to establish credibility early on, while empowering our established locations to continue dominating their markets. Together, we're helping each franchise grow and thrive in a competitive industry."

- Ben Gruenstein / VP of Supply 1-Tom-Plumber