About The Podcast

The Shed Geek Podcast, hosted by Shannon Latham, is the #1 Podcast and Advertising Network for the Shed Industry. This podcast dives deep into the analysis of the shed industry by hosting a variety of guests who are intertwined in specific niches throughout the "shed world." This podcast serves as a fantastic resource for a variety of shed topics like shed hauling, sales, marketing and more!

Shannon is a seasoned professional in the shed and portable building industry. He covers roles from sales management to procurement to podcaster! Beyond sheds, he is most passionate about people, which makes his podcast a really good and valuable listen.

Episode highlights

Zach joins Shannon on The Shed Geek Podcast to discuss "how to turn stellar word-of-mouth into a powerful online presence." They talk through Zach's journey to Liftify, why people are resistant to asking for feedback, the importance of keeping up online and many more topics. Here are some highlights:

How do you address online presence in a more traditional industry?

Zach says, "look at the data." You'll see that 97% of consumers read online reviews before purchasing, 75% of consumers read business's replies to reviews before purchasing, and 33% of consumers have turned down a job because of reviews. A review is read 500+ times in the first year it is posted. The point Zach makes overall is that if you don't invest in this, you are majorly missing out of opportunities for new customers.

Why are people resistant to going down this journey of review generation and reputation building?

Often times people are very fearful about getting negative review. People who are risk-averse would rather not risk. The facts are that your business is considered trustworthy if you're above a 4.0. Variety makes you authentic! Negative feedback gives you an opportunity to respond and address in a public forum that future customers can read. That is marketing and it shows customers the experience before they choose to go with your business.

What makes Liftify different?

We align with companies that consider reviews the core of their marketing. Liftify does it all for you and continually optimizes your campaigns and processes like a marketing program. Liftify has a passion for working with companies who really want to grow and really believe in the power of reviews.