Privacy Policy

Please read this privacy policy carefully.

Privacy is very important to us. We also understand that privacy is very important to you. This Privacy Policy tells you how we protect and use information that we gather through your use or access to the Liftify website, related software or any services (collectively referred to here as "Liftify") via any means, as provided by Liftify LLC (or "Us" or "We").

By using Liftify, you agree to the terms of the most recent version of this Privacy Policy. Please read our Terms of Use to understand the general rules about your use of Liftify. Our Terms of Use can be found at www.liftify.com/terms. Except as written in any other disclaimers, policies, terms of use, or other notices regarding Liftify, this Privacy Policy and the Terms of Use are the complete agreement between you and Us with respect to your use of Liftify. You may be subject to additional terms that may apply when you access particular services or materials on certain areas in Liftify, or by following a link from Liftify. In those circumstances, you may be subject to the privacy policy of any applicable third-party providers.

The information We receive, and how We use it, depends on what you do when using Liftify. We collect and use your non-personal information (information that is not identifiable to you personally) differently than your personal information.

What Is Non-Personal Information?

Non-personal information is information we collect through Liftify that does not identify you as an individual person. It may include information such as the following:

the type of web browser software you use (for example, Internet Explorer)
the name of the domain from which you access the Internet
the Internet address of the website from which you linked directly to Liftify, if applicable
the date and time you accessed the Liftify
the geographic location of the server you use to access the Liftify
which pages you have visited in Liftify (note: U.S. healthcare providers, please see the "uses of personal information" described below)
how you use or access the Liftify
the links on which you click, as applicable

What Do We Do With Non-Personal Information?

Because non-personal information cannot identify you or be tied to you in any way, there are no restrictions on the ways that we can use or share non-personal information. We are always looking for ways to better serve you and improve Liftify. We will use non-personal information from you to help us make Liftify more useful to other users. We also will use non-personal information for other business purposes. For example, We may use non-personal information or aggregate non-personal information to:

create reports for internal use to develop programs, products, services or content
customize the information or services that are helpful to you

What Is Personal Information?

Personal information is information we collect through Liftify, either from you, your employer or through use of Liftify, that we can use to specifically identify you, such as your:

full name;
e-mail address;
entity you are associated with, if applicable;
logos, photos, and/or user emails;
other information required by Us or the entity you work for which identifies you
IP (Internet Protocol) address when such address is associated to a specific user.

How Do We Keep And Use Personal Information?

We may keep and use personal information we collect from you through Liftify to provide you with access to Liftify. In addition, we may keep and use your personal information:

to respond to your requests;
to personalize your access to Liftify;
to develop records, including records of your personal information;
to contact you with information that might be of interest to you, including information about features and services of ours and of others;
for analytical purposes and to research, develop and improve programs, products, services and content;
to link to your data on third-party sites such as Facebook, X and LinkedIn, which is at your complete discretion, (due to this discretion, Liftify cannot be held responsible or liable for the linking of this data, nor how these third-party sites use such links or data).

Due to the nature of the services provided it may not be possible to remove certain identifiers which include name and email address, but otherwise it may be possible to remove other personal identifiers but this will be subject to the ability of Liftify to provide the Liftify without causing system disruption to you or any other users. When possible, you would no longer be identified as a single unique individual. Once we have de-identified information, it is non-personal information and we may treat it like other non-personal information.

to enforce this Privacy Policy and other rules about your use of Liftify consistent with how your employer, if applicable, specifies how the information is to be used by Us includes:
to protect our rights or property;
to protect someone's health, safety or welfare;
to comply with a law or regulation, court order or other legal process.

How Long Do We Keep Personal Information?

We keep personal information for as long as we need it for the purposes described in this policy, including to provide our services, respond to inquiries, meet legal and accounting obligations and resolve disputes. When we no longer need it, we delete or de-identify it.

We will not share your personal information collected from Liftify with an unrelated third-party without your permission, except as otherwise provided in this Privacy Policy.

In the ordinary course of business, we will share some personal information with companies that we hire to perform services or functions on our behalf. For example, we may use different vendors or suppliers to help improve or modify Liftify, as applicable. In these cases, we provide the vendor with only sufficient information to do their work and contractually restrict them from sharing your information in any way. In all cases in which we share your personal information with a third-party, we will not authorize them to keep, disclose or use your information with others except for the purpose of providing the services we asked them to provide. We do not sell personal information for money, and we do not exchange or publish it, except in connection with a corporate sale, merger, dissolution or acquisition. We share limited information with the analytics and advertising providers listed in this policy. Under some US state laws, that sharing may count as a ‘sale’ or ‘sharing’ of personal information. You can opt out as described in Your US State Privacy Rights.

We may be legally compelled to release your personal information in response to a court order, subpoena, search warrant, law or regulation. We may cooperate with law enforcement authorities in investigating and prosecuting website visitors who violate our rules or engage in behavior which is harmful to other visitors (or illegal).

We may disclose your personal information to third parties if we feel that the disclosure is necessary to:

enforce this Privacy Policy and the other rules about your use of Liftify;
protect our rights or property;
protect someone's health, safety or welfare;
comply with a law or regulation, court order or other legal process.

Please note: In addition to the ways that we may keep, disclose, and use information described in this Privacy Policy, we also may keep, disclose, and use personally identifiable information that you give us through Liftify in ways that we believe are consistent with other governmental guidance, directions, regulations, and laws.

What Information Can We Use For Marketing And Publicity?

By using Liftify, you agree to permit Liftify to identify you as a customer and to use your name and/or logo in Liftify's website and marketing materials.

What Happens If The Privacy Policy Changes?

If we decide to make a significant change to our Privacy Policy, we will include a notice with the Liftify and also will post a notice on the homepage of our website for a period of time after the change is made. Significant changes are also described below.

What About The Security Of Liftify Or Related Website Security?

Security is very important to us. We also understand that security is important to you. We take reasonable steps that meet or exceed industry standards to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. You should keep in mind that no Internet transmission is ever 100% secure or error-free. In particular, e-mail may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail

What Are Cookies And What Is Liftify Policy On Them?

A cookie is a small text file that is stored in your web browser and allows Us or a third party to recognize you and your device. The paragraphs below provide detailed information about how, when and why we use cookies.

Why Do We Use Cookies?

Cookies are actually a very useful technology to provide and customize services, and to enable features within the product. Additionally, cookies allow Us to understand when a user has and has not been properly authenticated leading to be more secure environment for all users. We also use cookies for the production of analytics.

What Types Of Cookies Do We Use?

We use both session cookies and persistent cookies. "Session cookies" are temporary cookies that last only as long as your time in the application on a given session and they are automatically removed when you logout or close your browser. "Persistent cookies" last much longer and help us to remember you, your device, your settings and preferences and other details about you.

What Cookies Do You Store On My Computer?

We store a series of cookies from our own products as well as 3rd party vendors and technology partners in order to provide you the Liftify service. Due to our development approach of continuous integration, the list we use is regularly changing and being update. Please contact us if you'd like to know the current list of cookies. Most modern browsers also provide tools to examine and explore cookies in use and stored.

What Analytics And Advertising Technologies Do We Use?

We use the following tools to understand how our site is used, measure our marketing and show relevant ads to businesses that may benefit from Liftify:

Google Tag Manager, to manage the tags on our site.
Google Analytics, to measure site traffic and engagement.
Google Ads, to measure ad performance and show ads to people who visited our site.
HubSpot, to manage contacts, forms and email, and to understand which pages and campaigns lead to inquiries.
G2, to understand which companies are researching software in our category.
PostHog, to understand how visitors use our site and product, including session recordings of page interactions. Text you type into forms and chat is masked and not recorded. In the United States it runs unless you opt out using the links in our footer or a Global Privacy Control signal. In regions that require consent, it runs only after you accept.

These providers may set cookies or similar technologies and may receive your IP address, device and browser information, pages visited and the actions you take on our site. Some of them use this information under their own privacy policies. Under some US state laws, sharing this information for targeted advertising may count as a "sale" or "sharing" of personal information. You can opt out as described below.

Can I Delete Stored Cookies?

Absolutely, you can manage and delete cookies from all websites you visit from within your browser. Keep in mind that this doesn't prevent us from storing cookies on your machine upon your next login. Even if you decline to be tracked, and this is true for any website, a small cookie must be placed on your machine telling the site to no longer track more cookies. If you've declined tracking in the past and manually clear your cookies, those sites will no longer remember your preference.

Can I Control Cookies And Tracking?

Yes. Strictly necessary cookies keep the site working and cannot be turned off. Analytics and advertising cookies are optional. Visitors in the European Economic Area, the United Kingdom, Brazil, Canada and other regions where the law requires it are asked for consent before these cookies are set. Visitors in the United States can turn them off at any time using the "Consent Preferences" link or the "Do Not Sell or Share My Personal Information" link in our site footer. We also honor Global Privacy Control signals sent by your browser, as described below. Blocking cookies in your browser settings may affect how parts of the site work.

Liftify’s services are built for businesses in the United States, and we do not direct our marketing to individuals in the European Union. If you visit our site from the European Economic Area or the United Kingdom, we ask for your consent before setting non-essential cookies. If you are a customer that operates outside the United States or in a region subject to GDPR, or other data privacy regulations, please contact us BEFORE deployment and use of the Liftify application to make sure all applicable laws, rules and regulations are in full compliance.

What Rights Do US Residents Have?

Depending on the state you live in, including California, Colorado, Connecticut, Delaware, Nebraska, New Hampshire, Texas, Virginia and other states with consumer privacy laws, you may have the right to:

Know what personal information we collect about you and how we use and disclose it.
Access and receive a copy of your personal information.
Correct inaccurate personal information.
Delete personal information we collected from you.
Opt out of the sale or sharing of your personal information and of targeted advertising.
Not be discriminated against for exercising these rights.

How to opt out of sale, sharing and targeted advertising. Click "Do Not Sell or Share My Personal Information" in our site footer, or use "Consent Preferences" to turn off analytics and advertising cookies. You can also turn on a Global Privacy Control (GPC) signal in a browser or extension that supports it. When we detect a GPC signal, we treat it as a request to opt out of sale, sharing and targeted advertising for that browser.

How to make other requests. Submit a request through our privacy request form or email privacy@liftify.com. We will verify your request using information we already have about you and respond within the time the law requires, generally within 45 days. You may use an authorized agent to submit a request on your behalf. If we deny your request, you may appeal by replying to our decision or emailing privacy@liftify.com with the subject line "Privacy Appeal."

We do not sell personal information for money. We do not knowingly collect personal information from anyone under 16 for sale or sharing.

Does Liftify Comply With COPPA Or Similar Laws Or Regulations?

Liftify understands that minors (under 18) are deserving of special consideration to avoid potential abuse, however, due to the nature of the service provided by Liftify, we are not subject to the minor-focused online protection provisions, such as COPPA, California's Privacy Rights for California Minors, Delaware's Online and Personal Privacy Protection Rule, and others, as our service is not meant in any way as a marketing tool to minors, or others. It is not meant as a sales tool and the data collected through its use is not used for marketing purposes by Liftify, nor it is sold, transferred, or otherwise provided to any third parties for marketing purposes. Furthermore, we will not allow Liftify to be used in conjunction with minors unless the proper consents have been given by their parent, guardian, custodian, trustee or legal caretaker.

SMS Communications

By providing your mobile phone number and opting in to receive SMS communications from Liftify or businesses using the Liftify platform, you consent to receive recurring text messages related to services, appointments, reviews, surveys, customer care, and related notifications.

Message frequency may vary depending on your interaction with the business.

Message and data rates may apply.

You can opt out at any time by replying STOP to any message. For assistance, reply HELP or contact support at support@liftify.com.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent information will not be shared with any third parties, excluding aggregators and providers necessary to deliver SMS services.

Do You Record Website Chats?

Yes. When you use the chat on our site, the content of your conversation and the information you provide are recorded and stored by Liftify on our own chat platform. We use chat records to respond to you, follow up on your inquiry and improve our service. Do not share sensitive personal information in chat.

How To Contact Us

If you have questions or comments about this Privacy Policy, please use the Contact Us on the Liftify website or you can email us at privacy@liftify.com or by U.S. Mail at Liftify, Attn: Privacy, 3500 DePauw Blvd, Indianapolis, IN 46268.